The R Collective Marketing Director, E-Comm Consultant
Michelle has over 10 years fashion retail and e-commerce experience, ranging from buying, product development, marketing, e-commerce to operations. Starting off with global e-commerce business ASOS.com and then Forever 21, Michelle then went on to establish a UK based, ethically made and locally produced women’s and maternity wear label which retailed online and distributed through independent boutiques around the World.
Four years ago, Michelle moved to Hong Kong leading strategy and execution of multi-channel fashion in Asia and continues to consult lifestyle and tech brands. Since joining The R Collective in 2019, Michelle has relaunched the brand’s website, leads brand communications, digital strategy and execution of global marketing campaigns including content creation, social media, influencer marketing, brand partnerships and e-commerce operations, ushering circular fashion into the spotlight of sustainable fashion retailing in Asia.