Andrew Dixon is the President of Merchandising South Ocean Knitters Europe and has always been involved with knitwear both flat and circular. Starting out as a knitwear buyer for UK high street retail brands, he went on to manage buying offices in Hong Kong, owned his own business, then eventually went back to his knitwear roots and has been leading the European sales and marketing of South Ocean since 2016. Andrew is very passionate about design and creativity, believing everything starts with design. That empowerment of creative people and the deep knowledge required in using the right materials is of paramount importance, we have a duty in the industry to make that happen.