Elinor McInnes, the Creative Director and Founder of Joslin is a visionary fashion designer with a diverse background that uniquely informs her brand’s ethos. Based in Melbourne, Elinor graduated from RMIT University with a Bachelor of Design in Fashion and swiftly immersed herself in the city’s dynamic fashion industry. She embarked on a remarkable journey through various roles, including boutique work, womenswear brand management, and wholesale design development. This multifaceted experience honed her design skills and offered a comprehensive understanding of the fashion business landscape.

Elinor’s passion and creativity culminated in the founding of Joslin. The label, launched in October 2018, rapidly gained traction for its distinctive niche in the market. Elinor’s intuitive design sense addressed a gap in the fashion landscape, offering a range of versatile, sophisticated linen and ramie pieces for women seeking elevated daywear and casual event wear.

Elinor’s dedication to sustainability and transparency is integral to Joslin’s identity. As the fashion industry grapples with ethical concerns, Elinor’s commitment to responsible practices led her to carefully source materials and manufacturers with impeccable credentials. This approach evolved organically as Joslin grew, with Elinor’s meticulous research and values-driven mindset shaping the brand’s ethical foundation.

In addition to her design acumen, Elinor’s dedication to bridging the gap between timeless femininity and contemporary cool defines Joslin’s romantic yet minimalist aesthetic. She designs for a diverse clientele, catering to those seeking beautifully feminine pieces with a modern, effortless edge. Elinor McInnes’s journey from industry immersion to innovative entrepreneurship has not only realised her creative vision but also contributed to the positive transformation of the fashion world.

Born and raised in Hong Kong, Tina Aileen first fell in love with fashion when she studied Higher Diploma in The Hong Kong Polytechnic University. Now, Tina Aileen is a photographer, cinematographer, and fashion designer with a degree from Central Saint Martins’ Fashion Design Womenswear. During her time at St. Martin’s, she encountered a UK-based charity called TRAID, which inspired her to dedicate her work to eco-fashion. She believes that it is the future of fashion.

Throughout the years working as a professional photographer, shooting couples around the world, Tina is inspired to create clothing that flatters individuals with love and preserves the magnificent world she sees. She is committed to creating beautiful, sustainable clothing that is both stylish and ethical. Design is a way of solving problems with aesthetics.

“I find great satisfaction in designing items by utilising limited (sometimes weird) materials. Every item made is unique with its own story,” Tina Aileen said. “I also circulate the items as much as I can, in order to minimise waste.” Every item returned to Tina Aileen will go to Tunalien, an upcycle clothing library founded by her when she graduated from St. Martin’s. It aims to provide temporary work opportunities for people in need, particularly women suffered from domestic violence.

Courtney Holm is the founder of A.BCH, a Melbourne based circular fashion label transforming the way people buy, wear and discard clothing. With an eagle eye for design as a catalyst for the fashion circular economy, Courtney continually challenges the traditions of the industry by taking a scientific approach to design and garment lifecycles. Product construction, material innovation and collection cadence are tested and produced with deep responsibility and intention, while marketing tools serve to educate and train up a new kind of consumer. Courtney’s areas of expertise are in communication, whole systems-thinking and biophilic design for longevity. A global educator, she is a leader in conversations within her local industry where she dedicates herself to working collaboratively to achieve a better future for this world.

Hoiki Liu, the innovative designer behind “Anthora,” is transforming the fashion industry through her sustainable practices. With nearly two decades of experience, she’s making a mark not just through fashion, but through fashion that’s responsible and kind to our planet. Her brand, Anthora, is a testament to this commitment, integrating eco-friendly practices at every stage – from design and manufacturing to packaging and marketing.

Hoiki is determined to move the fashion industry in a more positive direction by ensuring her brand practices don’t cause harm to the environment and are socially responsible. Her expertise in technical design and practical production solutions helps her bring this vision to life.

Embracing the slow fashion philosophy, Hoiki creates limited collections – a maximum of 23 ready to wear designs annually – that are designed for longevity and to easily blend with your existing wardrobe, and a limited made to order line for special occasions. This approach encourages repeated use of garments, reduces waste, and champions sustainability, thus making a fashion statement that respects the cycle of life.

Roei Derhi, founder and creative director of PLACEBO, combines a traditional fashion background with a deep understanding of technology such as CGI, AI, Blockchain and XR Roei doesn’t wait for the future to come he is creating the future of fashion!

From a young age, Roei’s tech-oriented mindset led him to constantly seek innovative ways to simplify the process of creating clothes while prioritizing ethics and sustainability. In 2016, after graduating from Shankar College, H&M handpicked him to join their design team and relocated him to Stockholm. After working in the fast fashion field and getting experience with different garment groups and costumer Roei was Inspired by the potential of technology to create a more sustainable and inclusive approach.

Roei founded PLACEBO in 2019 with the belief that fashion today shifts its practicality and is used to create content and will be utilized in new ways. He decided to create a future where high-end fashion is accessible for content creation and self-expression.

With a focus on relevant issues of the 21st century, Roei’s aesthetic reflects his dedication to designing the future with respect to the past.

About the Brand: PLACEBO

PLACEBO is a high-end fashion tech house that values innovation and technology, PLACEBO defies and challenges traditional fashion norms and prides itself on creating signature pieces that suit every size, gender and age.

PLACEBO is for everyone!

The brand meets the customer physically and digitally by catering to digital fashion for social media, fashion for avatars and AR fashion By merging the realms of technology and fashion, PLACEBO creates a future where cutting edge advancements like XR, Blockchain, AI, and NFC seamlessly integrate with the brand.

At PLACEBO, inclusivity and sustainability are at the core of our brand ethos We believe that fashion should be for everyone, and our designs reflect this belief. With meticulous attention to detail, we craft both digital and physical pieces that celebrate the treasure of traditional fashion craftsmanship. From intricate stitching to exquisite metalwork and thoughtful washes, every design aspect is carefully considered

PLACEBO transcends traditional boundaries by embracing a genderless, sizeless and ageless approach to fashion Our commitment to building a more inclusive industry celebrates diversity and empowers individuals to express their unique identities through fashion.

We are Placebo!!

Inspired by observing the human-inflicted degradation of corals and marine life in Southern Thailand, Sayuri Okawa, a Bangkok based fashion designer and Atthapon Pongsawat decided to become defenders of the environment in 2019.

Together they launched Earthtone, one of Thailand’s first sustainable fashion brands, in the hopes of inspiring people to become more eco-conscious when it comes to their fashion choices, and to embrace the “less is more” capsule wardrobe mentality.