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Adelene Chan

Key Account Manager of Google

Having worked with many Fashion & Apparel brands over the last decade in PR, digital marketing and as an influencer; Adelene now focuses on crafting digital maturity roadmaps for Fashion/Apparel eCommerce companies at Google HK. Passionate in creating brand experiences on and offline, Adelene was instrumental in launching DFS / T-galleria’s first “Shop and Collect” online-to-offline offering, as well as various WeChat & Web activations to drive traffic to the Peninsula Hotels’ Boutiques in Hong Kong and China

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The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industrial Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
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Adelene Chan

Having worked with many Fashion & Apparel brands over the last decade in PR, digital marketing and as an influencer; Adelene now focuses on crafting digital maturity roadmaps for Fashion/Apparel eCommerce companies at Google HK. Passionate in creating brand experiences on and offline, Adelene was instrumental in launching DFS / T-galleria’s first “Shop and Collect” online-to-offline offering, as well as various WeChat & Web activations to drive traffic to the Peninsula Hotels’ Boutiques in Hong Kong and China

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