Chen is an integrated communications specialist with 10+ years’ experience in strategy, branding and marketing. She has led dozens of national campaigns for international covering creative activations with top-tier publications, KOLs, celebrities and business stakeholders for fashion and luxury brands including Kering, Marriott, Silversea, Buccellati and Macy’s. While studying for her master in Public Relations and Corporate Communication at NYU, Chen also worked for a broad range of organisations including PSE&G, Monique Péan and the United Nations. A Shanghai native, Chen is fluent in Mandarin, Shanghainese, Cantonese and English, and obtained her MA in PR and Corporate Communication at NYU.
Chen is an integrated communications specialist with 10+ years’ experience in strategy, branding and marketing. She has led dozens of national campaigns for international covering creative activations with top-tier publications, KOLs, celebrities and business stakeholders for fashion and luxury brands including Kering, Marriott, Silversea, Buccellati and Macy’s. While studying for her master in Public Relations and Corporate Communication at NYU, Chen also worked for a broad range of organisations including PSE&G, Monique Péan and the United Nations. A Shanghai native, Chen is fluent in Mandarin, Shanghainese, Cantonese and English, and obtained her MA in PR and Corporate Communication at NYU.
24.2.2023
2.12.2022