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Dr. Roxana Barbieru

CEO of TreeToTextile AB

Dr. Roxana Barbieru has 20+ years of experience in global management in both commercial and technical
functions in various industries, including renewable biomaterials, textiles, and specialty chemicals.
She has been fortunate to work with diverse teams and businesses, honing her ability to drive business
growth through disruptive innovations and sustainability.
She is a truly global executive, having lived and worked in Europe, Singapore, as well as pursuing studies in
the US.
As of 1st June 2023, Roxana is the CEO of TreeToTextile AB, a sustainable cellulosic fibers company for
textile and nonwoven markets, aiming at making a climate impact at scale. TreeToTextile AB is owned by
IKEA, H&M, Stora Enso and LSCS Invest.
Prior to her CEO role, Roxana has been with Stora Enso and DyStar Group in different leadership roles with
a focus on commercialization of new biomaterials and sustainable products, as well as scaling up new
ventures. Roxana has also served as board member and chairperson of TreeToTextile AB.
Roxana holds a Ph.D. in chemistry from Technical University of Braunschweig, Germany and an MBA from
University of California Los Angeles, Anderson School of Management, USA, and National University of
Singapore, Business School.

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Dr. Roxana Barbieru

Dr. Roxana Barbieru has 20+ years of experience in global management in both commercial and technical
functions in various industries, including renewable biomaterials, textiles, and specialty chemicals.
She has been fortunate to work with diverse teams and businesses, honing her ability to drive business
growth through disruptive innovations and sustainability.
She is a truly global executive, having lived and worked in Europe, Singapore, as well as pursuing studies in
the US.
As of 1st June 2023, Roxana is the CEO of TreeToTextile AB, a sustainable cellulosic fibers company for
textile and nonwoven markets, aiming at making a climate impact at scale. TreeToTextile AB is owned by
IKEA, H&M, Stora Enso and LSCS Invest.
Prior to her CEO role, Roxana has been with Stora Enso and DyStar Group in different leadership roles with
a focus on commercialization of new biomaterials and sustainable products, as well as scaling up new
ventures. Roxana has also served as board member and chairperson of TreeToTextile AB.
Roxana holds a Ph.D. in chemistry from Technical University of Braunschweig, Germany and an MBA from
University of California Los Angeles, Anderson School of Management, USA, and National University of
Singapore, Business School.

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