Jennifer Tam, an experienced brand strategist who worked with diverse clientele from SMEs to listed companies in both local and international market. She is now the director of a renowned brand Chicks. Chicks has been producing quality everyday wear for Hong Kong and beyond since 1953.
As the 4th generation, she is continuing the brand’s legacy as well as enhancing all touch points from supply chain to brand experience for people who share the same belief – The best for the family. These years, Chicks has focused more on the social responsibility towards our community and the environment, choosing to use more natural and sustainable materials whenever possible, as well as developing durable and functional products, such as garments that cater to the elderly and individuals with skin conditions.
What the brand is weaving are lasting relationships, through which we hope to convey a sense of care and sincerity.
Jennifer Tam, an experienced brand strategist who worked with diverse clientele from SMEs to listed companies in both local and international market. She is now the director of a renowned brand Chicks. Chicks has been producing quality everyday wear for Hong Kong and beyond since 1953.
As the 4th generation, she is continuing the brand’s legacy as well as enhancing all touch points from supply chain to brand experience for people who share the same belief – The best for the family. These years, Chicks has focused more on the social responsibility towards our community and the environment, choosing to use more natural and sustainable materials whenever possible, as well as developing durable and functional products, such as garments that cater to the elderly and individuals with skin conditions.
What the brand is weaving are lasting relationships, through which we hope to convey a sense of care and sincerity.
24.2.2023
2.12.2022