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Yidi Chen

Founder and Creative Director of MATTTER

Yidi Chen is the Founder and Creative Director of MATTTER, a platform accelerating the vertical application of next-generation material innovations. Prior to founding MATTTER, Yidi’s background was in fashion media, where she curated creative content for NOWNESS, IDEAT, Wallpaper, yehyehyeh, and others, with a focus on culture and sustainability. Her extensive portfolio includes collaborations with brands such as Hermès, Louis Vuitton, among others.

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Yidi Chen

Yidi Chen is the Founder and Creative Director of MATTTER, a platform accelerating the vertical application of next-generation material innovations. Prior to founding MATTTER, Yidi’s background was in fashion media, where she curated creative content for NOWNESS, IDEAT, Wallpaper, yehyehyeh, and others, with a focus on culture and sustainability. Her extensive portfolio includes collaborations with brands such as Hermès, Louis Vuitton, among others.

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