Roei Derhi
Roei Derhi, founder and creative director of PLACEBO, combines a traditional fashion background with a deep understanding of technology such as CGI, AI, Blockchain and XR Roei doesn’t wait for the future to come he is creating the future of fashion!
From a young age, Roei’s tech-oriented mindset led him to constantly seek innovative ways to simplify the process of creating clothes while prioritizing ethics and sustainability. In 2016, after graduating from Shankar College, H&M handpicked him to join their design team and relocated him to Stockholm. After working in the fast fashion field and getting experience with different garment groups and costumer Roei was Inspired by the potential of technology to create a more sustainable and inclusive approach.
Roei founded PLACEBO in 2019 with the belief that fashion today shifts its practicality and is used to create content and will be utilized in new ways. He decided to create a future where high-end fashion is accessible for content creation and self-expression.
With a focus on relevant issues of the 21st century, Roei’s aesthetic reflects his dedication to designing the future with respect to the past.
About the Brand: PLACEBO
PLACEBO is a high-end fashion tech house that values innovation and technology, PLACEBO defies and challenges traditional fashion norms and prides itself on creating signature pieces that suit every size, gender and age.
PLACEBO is for everyone!
The brand meets the customer physically and digitally by catering to digital fashion for social media, fashion for avatars and AR fashion By merging the realms of technology and fashion, PLACEBO creates a future where cutting edge advancements like XR, Blockchain, AI, and NFC seamlessly integrate with the brand.
At PLACEBO, inclusivity and sustainability are at the core of our brand ethos We believe that fashion should be for everyone, and our designs reflect this belief. With meticulous attention to detail, we craft both digital and physical pieces that celebrate the treasure of traditional fashion craftsmanship. From intricate stitching to exquisite metalwork and thoughtful washes, every design aspect is carefully considered
PLACEBO transcends traditional boundaries by embracing a genderless, sizeless and ageless approach to fashion Our commitment to building a more inclusive industry celebrates diversity and empowers individuals to express their unique identities through fashion.
