Tiger Chung was characterized by a blend of audaciousness and reverence for tradition, to create pieces that were simultaneously contemporary and timeless with unique uncanny, playful design language and defied conventions such as the unexpected proportions, deconstructed silhouettes, and unusual material that challenges the established norms, to give an anti-fashion aesthetic and attitude. It expresses opposition to modern societal problems such as consumerism, waste, overproduction and appeals to consumers who do not blindly follow the mainstream fashion trends.