GLOBAL SUSTAINABLE CONSUMPTION SURVEY
Global Sustainable Consumption Survey – Consumer Perspective
Riding on the huge success of the previous Fashion Summit, the organizing committee Fashion Summit (HK) 2018 collaborated with KPMG to conduct a Global Sustainable Consumption Survey on consumer perspective, sponsored by HSBC.
Sustainable Fashion is not only the trend, but is essential for our future and the development of fashion industry. Treating sustainability as a goal today, early movers develop competencies that rivals will be hard-pressed to match. Consumers are critical stakeholders for greater sustainability in clothing, footwear and accessories.
In 2017, Greenpeace launched a survey and explored the shopping habits of people in Europe and Asia. The survey shows that binge shopping is followed by an emotional hangover – made of emptiness, guilt and shame. Nowadays consumers’ buying behavior also changed. They do not only purchase clothing at stores. They can easily browse and purchase online with huge amount of choices at relatively cheaper prices. This encourages consumers to buy more and in return clothing use of life is shorter and more wastes are disposed to landfills.
This research was intended to address general consumers in different gender and age groups in main fashion markets globally. It surveyed 5,269 people in 5 major international cities: Hong Kong, Shanghai, Tokyo, London and New York from 30th July 2018 to 6th August 2018 (at least 1,000 people from each market)
The survey aims to assess the participants’’ views and consumption habits on sustainable fashion, also analysed the challenges and opportunities facing the sector. Its findings will inform industry players and consumers how to pursue the path of sustainable production and responsible consumption. The survey also helps enterprises gain consumers’ insights of sustainable fashion that facilitates their future strategy planning.
Announcement & Publication
The survey was officially announced at the Fashion Summit (HK) on 6-7 September 2018 at the Hong Kong Convention and Exhibition Centre, while the full findings are now available on KPMG website.
FASHION BRANDS SUSTAINABILITY ACHIEVEMENTS SURVEY
Sustainable fashion – Committing to a sustainable future through the Fashion Industry Charter for Climate Action
n 2018, Fashion Summit (HK) collaborated with KPMG China to conduct a Global Sustainable Consumption Survey on consumer perspective and announced survey results at the Fashion Summit (HK) 2018 Conference. In 2019, Fashion Summit (HK) collaborated with KPMG China again to conduct a survey on fashion brands’ sustainability achievements (sponsored by HSBC).
During the 24th Conference of United Nations Framework Convention on Climate Change (UNFCCC) which was held in Katowice (in Poland) in December 2018 (also known as COP24), the Fashion Industry Charter for Climate Action was launched. The Charter has got a vision for the textiles, clothing and fashion industry to achieve net-zero carbon emissions by 2050. There were 43 leading fashion brands, retailers, suppliers and other organisations signing the Charter, indicating that they agreed to collectively address the climate impact of the fashion sector across its entire value chain and committed to supporting the implementation of the principles contained in the Charter.
To assess whether the industry is ready to meet the commitments of the Charter, KPMG China conducted survey on the current status of the above 43 original signatories (click here and go to P.32 of the report for the list) in meeting the 7 commitments (click here and go to P.9 of the report for the commitments details) from the Charter.
The survey aims to assess to what degree companies across the fashion industry are adopting the various measures already in place that can enable the sector to become genuinely sustainable, particularly with regard to climate change.
Announcement & Publication
The survey was officially announced during the Conference of Fashion Summit (HK) 2019 on 5 September 2019 at the Hong Kong Convention and Exhibition Centre, while the full findings are now available on KPMG website.