Mr. Will Li is the Senior Exhibitions Manager of the Hong Kong Trade Development Council (HKTDC). In this position, he is responsible for organising HKTDC’s international trade fairs for a variety of industry sectors, including electronics and smart city, fashion and garment, toys and baby products, stationery goods, printing and packaging, housewares and home textiles, as well as optical goods.

Since joining the HKTDC in 1997, Mr. Li has worked in various HKTDC departments. He was also posted to New York Office and Los Angeles Office, overseeing the United States market from 2003-2006. From 2015-2016, he was appointed as the Senior Product Promotion Manager, being in charge of the Council’s activities of promoting Hong Kong’s mainstream consumer products as well as helping SMEs pioneer into the emerging markets. From 2017-2018, he was appointed as the Senior Service Promotion Manager, being responsible for the supervision and implementation of the Council’s activities of promoting and developing Hong Kong’s international trade in services featuring infrastructure and real estate services, logistics and maritime services, and licensing.

Born and raised in Hong Kong, Mr. Li graduated from the Chinese University of Hong Kong with a Bachelor of Business Administration.