A creative visionary, sartorial stylist and mes fashion doyen, Mass Luciano helms MASSBRANDED with the confidence and passion of a seasoned industry veteran. An alumni of the Fashion Institute of Design in Los Angeles, Mass spent 15 years cutting his teeth designing womenswear, menswear and kids for culturally influential brands like GUESS, Rock & Republic by Victoria Beckham, Joe’s Jeans, Urban Outfitters, Hurley and RVCA. Prior to starting his eponymous menswear label, Mass’s love of form and fashion led to styling for Esquire, Hugo Boss and Shanghai Tang where he was lauded for his cutting-edge high and low fashion mash-ups. This pioneer of street fashion for the modern man has his sights set for growth.

Hailing from Puerto Rico, with stints in Germany, Italy and Los Angeles, Mass has now made Hong Kong his home. Raised on military bases across the U.S. and Germany Mass’s nomadic upbringing gave rise to his entrepreneurial energy. His early exposure to military life, a passion for Oscar Niemeyer and Frank Lloyd Wright plus a deep appreciation for the human form later informed the structure and craft of his designs.

A thoughtful approach to fashion and freedom defines his out-of-the-box thinking. His infectious energy permeates all aspects of his life from his dedication to the brand, to his advocacy work as Mr. Gay World 2015 and as a Red Ribbon Ambassador for Aids Concern. With a clear point-of-view, niche target market, industry acumen and commercial mentality, MASSBRANDED won Lane Crawford’s “The Next New” award winning Best New Menswear Brand 2016. In 2018, MASSBRANDED was invited to join Hong Kong’s coveted FASHION INCUBATOR, awarded to ardent fashion talents and brands.

Mass’s drive, determination and designs continue to inspire confidence in media and luxury retailers in Hong Kong and around the world.