Roei Derhi, founder and creative director of PLACEBO, combines a traditional fashion background with a deep understanding of technology such as CGI, AI, Blockchain and XR Roei doesn’t wait for the future to come he is creating the future of fashion!

From a young age, Roei’s tech-oriented mindset led him to constantly seek innovative ways to simplify the process of creating clothes while prioritizing ethics and sustainability. In 2016, after graduating from Shankar College, H&M handpicked him to join their design team and relocated him to Stockholm. After working in the fast fashion field and getting experience with different garment groups and costumer Roei was Inspired by the potential of technology to create a more sustainable and inclusive approach.

Roei founded PLACEBO in 2019 with the belief that fashion today shifts its practicality and is used to create content and will be utilized in new ways. He decided to create a future where high-end fashion is accessible for content creation and self-expression.

With a focus on relevant issues of the 21st century, Roei’s aesthetic reflects his dedication to designing the future with respect to the past.

About the Brand: PLACEBO

PLACEBO is a high-end fashion tech house that values innovation and technology, PLACEBO defies and challenges traditional fashion norms and prides itself on creating signature pieces that suit every size, gender and age.

PLACEBO is for everyone!

The brand meets the customer physically and digitally by catering to digital fashion for social media, fashion for avatars and AR fashion By merging the realms of technology and fashion, PLACEBO creates a future where cutting edge advancements like XR, Blockchain, AI, and NFC seamlessly integrate with the brand.

At PLACEBO, inclusivity and sustainability are at the core of our brand ethos We believe that fashion should be for everyone, and our designs reflect this belief. With meticulous attention to detail, we craft both digital and physical pieces that celebrate the treasure of traditional fashion craftsmanship. From intricate stitching to exquisite metalwork and thoughtful washes, every design aspect is carefully considered

PLACEBO transcends traditional boundaries by embracing a genderless, sizeless and ageless approach to fashion Our commitment to building a more inclusive industry celebrates diversity and empowers individuals to express their unique identities through fashion.

We are Placebo!!

Dr. Roxana Barbieru has 20+ years of experience in global management in both commercial and technical
functions in various industries, including renewable biomaterials, textiles, and specialty chemicals.
She has been fortunate to work with diverse teams and businesses, honing her ability to drive business
growth through disruptive innovations and sustainability.
She is a truly global executive, having lived and worked in Europe, Singapore, as well as pursuing studies in
the US.
As of 1st June 2023, Roxana is the CEO of TreeToTextile AB, a sustainable cellulosic fibers company for
textile and nonwoven markets, aiming at making a climate impact at scale. TreeToTextile AB is owned by
IKEA, H&M, Stora Enso and LSCS Invest.
Prior to her CEO role, Roxana has been with Stora Enso and DyStar Group in different leadership roles with
a focus on commercialization of new biomaterials and sustainable products, as well as scaling up new
ventures. Roxana has also served as board member and chairperson of TreeToTextile AB.
Roxana holds a Ph.D. in chemistry from Technical University of Braunschweig, Germany and an MBA from
University of California Los Angeles, Anderson School of Management, USA, and National University of
Singapore, Business School.

John Haffner is Deputy Director – Sustainability, Hang Lung Properties, where he is responsible for formulating the Group-wide sustainability strategy and driving its execution. He has more than two decades of experience in cleantech, infrastructure and sustainability in Asia and North America, and is proficient in Mandarin. John was a World Fellow at Yale University, and has more than 20 publications on various topics including the environment, energy and international affairs.

Gemma is a writer, curator and consultant focused on the China market. She writes for Vogue Business and is curating a Chinese illustration show with Paul Smith for Lunar New Year. Previous work includes reporting for the Business of Fashion and organising VOICES as well as running the luxury publication Jing Daily. Her book Fashion China (Thames & Hudson, 2015) was the first title to offer an overview of the phenomenon of Chinese fashion designers and she has curated exhibitions for the British Council, London College of Fashion and Design & Crafts Ireland – DCCI

• 中國時裝設計師最高獎「金頂獎」獲獎者
• 中國紡織非遺推廣大使
• 中國設計師協會藝術委員會執行委員
• 浙江省紡織服裝行業協會副會長
• 杭州市設計師協會副會長
• 重慶紡織聯合會特邀副會長
• 重慶國際時尚週藝術總監
• 中國超級童模精英賽總策劃藝術總監
• 浙江理工大學特邀兼職教授
• 蘇州大學藝術學院特邀兼職教授
• 設計作品《行走的花》被中國三峽博物館永久收藏
• 設計作品《行走的花.繁衍》《錦繡映月》被中國絲綢博物館收藏
• 2022年冬奧會和冬殘奧會制服裝備視覺設計優秀獎

品牌介紹
此次發布會品牌I S . C H A O是設計師張義超原創高定品牌，立足於張義超一貫的設計風格，以中國傳統文化為基礎，充溢著張義超濃厚的個人風格特徵：以中國非遺元素為媒介和靈感源泉，大量運用中國傳統服飾文化思潮與現代時尚造型相結合，突出東方文化特性，造型柔美、線條簡約、色彩豐富絢爛.表達設計師對中國文化與時尚的獨特見解，完美構建起以《行走的花》為核心的民族風設計作品。近年來is.chao借助互聯網的銷售平台，與多個著名品牌聯名推出系列產品，被市場推崇和喜愛。

聯絡方法

小紅書︰ 545957703

抖音︰ 1102266882

微信影音號︰ 行走的花姐儿

Andrew Dixon is the President of Merchandising South Ocean Knitters Europe and has always been involved with knitwear both flat and circular. Starting out as a knitwear buyer for UK high street retail brands, he went on to manage buying offices in Hong Kong, owned his own business, then eventually went back to his knitwear roots and has been leading the European sales and marketing of South Ocean since 2016. Andrew is very passionate about design and creativity, believing everything starts with design. That empowerment of creative people and the deep knowledge required in using the right materials is of paramount importance, we have a duty in the industry to make that happen

Jim is a founder and Chief Science Officer. Jim has had a life-long passion for the environment, with a PhD in Ecology and Evolution. At the University of Cambridge, Jim’s background in building tools for molecular genome analysis led to early adoption of synthetic biology methods aimed at the construction of a biosensor as a sustainable method to assess arsenic contamination of drinking water in Nepal and Bangladesh.

Will Lam, a renowned entrepreneur and CEO of High Fashion Group, has made significant strides in the fashion industry, most notably in pioneering sustainable innovation. Celebrated with Forbes China’s Outstanding Leader Award and the 2022 Young Industrialist Awards of Hong Kong, his leadership has transformed High Fashion Group into a leader in digital and sustainable fashion.

Under his direction, the group has championed eco-friendly practices, leading to the creation of materials such as ‘Washable Silk,’ a sustainable organic alternative to conventional fabrics. The Natural Dye Project, another green initiative, addresses the longstanding limitations of color variety and dye wastewater pollution in textiles, earning the group the Green & Low-Carbon Factory Recognition from the provincial government.

Will extends his commitment beyond his company. He established WL District, a cross-functional ecosystem that fosters collaboration and supports emerging technologies in the fashion industry, including Internet, big data, and shared economy concepts. Through this initiative, Will continues to shape the fashion industry and promote sustainable innovation.

Ranga Nathan NS is the Vice President of Customer Success at TextileGenesis. He leads  Project Delivery and Implementation for the traceability initiatives of all Brands who are engaged with TextileGenesis. Ranga has more than 25 years of experience across Technology, Traceability and Communications. An MBA from University of Oxford, he has worked with international organizations like IBM, Tata Consultancy Services and Ogilvy Advertising.