Swedish designer, Maxjenny Forslund, started her luxury Copenhagen-based clothing brand, maxjenny! in 2017. She owes her fame to combining clean lines, bright colours, and handmade colourful prints, which she designs using only a digital camera, a pencil, and a computer. The brand aims for 100% recycled or other sustainably sourced materials, and selects less intensive modes of transport — they deliver by bike in Copenhagen. maxjenny!’s upcoming outerwear is made in a recycled pet bottle fibre fabric with re-down and all prints she makes are all made with GOTS approved ink through certified processes.