Will Lam, a renowned entrepreneur and CEO of High Fashion Group, has made significant strides in the fashion industry, most notably in pioneering sustainable innovation. Celebrated with Forbes China’s Outstanding Leader Award and the 2022 Young Industrialist Awards of Hong Kong, his leadership has transformed High Fashion Group into a leader in digital and sustainable fashion.

Under his direction, the group has championed eco-friendly practices, leading to the creation of materials such as ‘Washable Silk,’ a sustainable organic alternative to conventional fabrics. The Natural Dye Project, another green initiative, addresses the longstanding limitations of color variety and dye wastewater pollution in textiles, earning the group the Green & Low-Carbon Factory Recognition from the provincial government.

Will extends his commitment beyond his company. He established WL District, a cross-functional ecosystem that fosters collaboration and supports emerging technologies in the fashion industry, including Internet, big data, and shared economy concepts. Through this initiative, Will continues to shape the fashion industry and promote sustainable innovation.