Karin Malmstrom joined Cotton Council International (CCI) as its Director for China and Hong Kong in April 2006 and in January 2015 added Northeast Asia to her responsibilities. She heads up CCI’s trade servicing programs, supply chain marketing activities, consumer promotions and government affairs in the region, as well as manages CCI’s offices in Hong Kong, Shanghai, Beijing, Osaka, Seoul and Taipei.

Karin, an accomplished Sinologist with over 30 years of China-related experience joined CCI from Malmstrom Associates Orient, a business and marketing and communication consultancy. Fluent and literate in Mandarin Chinese, Karin has worked in a variety of fields in China including the auto, steel and travel industries, metals and minerals trading, technology transfers, education, journalism and communications. Immediately prior to establishing Malmstrom Associates Orient, she was Director of Corporate Communications for DaimlerChrysler China, based in Beijing.

Karin graduated cum laude in Asian Studies and Geography from Middlebury College, USA. She continued in executive education at the International Institute for Management Development (IMD) and at St. Gallens Management Center, both located in Switzerland.

Christina Jiang, is the second generation of a family rooted in the fashion industry, and moved to Tencent as a tech company in 2017. Under her creative, Tencent games is using the latest digital innovations and technologies to shape the future for multiple industry and has attracted and nurtured top-tier fashion group from the ground.

Christina believes that continual virtual world development is necessary for the industry to adapt to the overwhelming challenges of digitisation and sustainability. To this end, she is leading the crossover projects for the fashion industry to bridge the skills gap.